Embedded team: noun
1. A strategic extension of your in-house team that thinks holistically, works cross-functionally, and stays focused on outcomes, not just outputs. Unlike traditional agencies, our experienced strategists embed directly into your systems and workflows, delivering both high-level guidance and hands-on execution.
What Lifecycle Marketing Looks Like
Lifecycle marketing is more than retention, CRM, or automation - it's a strategic approach to delivering the right message to the right people at the right moments across their entire journey with your brand. While the industry uses various terms (marketing automation, CRM marketing, retention marketing), we deliberately choose "lifecycle" because it represents our holistic philosophy: connecting every touchpoint from acquisition through advocacy to drive meaningful customer relationships and business outcomes.
Experience that delivers
Our senior team brings decades of in-house lifecycle marketing expertise across industries and tech stacks. We’re tool-agnostic by design– equally comfortable in Iterable, Braze, Klayvio, or whatever platform you use– because we believe strategy should drive tools, not the other way around.
Whether you need full lifecycle support or targeted expertise in design, production, or execution, our fractional senior talent offers the best of both worlds: sharp strategic thinking paired with hands-on, in-the-weeds know-how.
Scaled to Meet Your Needs
Your embedded team begins with a Lead Strategist and Support Strategist with a minimum commitment of 60 hours per month. From there, we scale based on your needs—whether that means targeted strategic support or a fully integrated team including design, copy, and production resources.
This model strikes the right balance: senior guidance where it matters most, and hands-on execution that keeps your program moving. We tailor both the team structure and working style to fit how you like to operate—whether that’s close collaboration or light-touch oversight.
How do we get started?
We kick things off with a flexible 3–4 month roadmap, co-developed with your team to align on priorities, milestones, and resourcing—before execution begins. Whether you need strategic guidance or already have a clear direction, this phase helps us right-size your embedded team and align on success metrics, so we can move quickly and hit the ground running with minimal overhead.
Most roadmaps begin with foundational work like journey mapping, MarTech evaluation, and prioritization workshops to identify both quick wins and long-term growth opportunities. We balance structure with pragmatism– if urgent initiatives need attention, we’ll tackle these first without losing sight of the bigger picture.
What if I'm not ready
for an embedded team?
We get it—even a fractional team is a meaningful investment of time and resources. That’s why we offer standalone Lifecycle Projects like Journey Audits, Email Design Systems, and MarTech Audits: short-term, high-impact engagements that deliver clarity and momentum without the longer commitment.
These projects are often the best place to start—helping us get to know your business while delivering real value fast. Reach out, and we’ll help you find the right fit for your goals and stage.