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Verbose: noun

Meaningful, in-depth conversations with not just our clients—but with their customers—to fuel lifecycle programs that convert better, retain longer, and strengthen customer relationships

We offer 2 ways to work together, both grounded in the same high-impact mindset.

Choose the approach that best fits your goals—and your team’s capacity.

Embedded companies include

1. Embedded Teams

Think of us as your in-house lifecycle team—just fractional. Our Embedded Team model brings strategic firepower and hands-on execution—seamlessly integrated into your tools, workflows, and goals.

High-Impact, Hands-On  

We don’t just hand you a roadmap; we help you run it. Our embedded teams own critical lifecycle programs end-to-end, driving strategy forward while staying deep in the day-to-day details. From quick wins to long-term systems change, we build momentum that sticks.

Senior Talent, Embedded

 Our team is made up of experienced lifecycle marketers who’ve scaled programs at top brands. We embed directly into your tools and workflows to move fast, solve real problems, and help you level up from the inside.

Cross-Channel Execution

From email and SMS to in-app and onsite, we activate your lifecycle strategy across every customer touchpoint. We do more than just advise, owning setup, QA, and ongoing optimization in whatever platforms you use.

Real Progress, Measured 

We track what matters to you and build from there. By focusing on smart, strategic wins, we help you make incremental progress, benefiting your systems, strategy and bottom line. 

2. Lifecycle Projects

Need quick wins without the full commitment? Our 4-6 week Lifecycle Projects deliver high-impact results while keeping your team's involvement light. 

Customer Journey Audit

Our Customer Journey Audit gives you a clear, visual map of every key touchpoint your customers encounter—from acquisition through retention—so you can spot gaps, remove friction, and build a more cohesive,  effective experience.

Martech Audit

Our Martech Audit gives you the full reset you’ve been hoping for. We dig into your platform setup—whether it's Iterable, Braze, Klaviyo, or another tool—to find underused capabilities, data issues, and spot deliverability issues before they hurt performance.

Email Design Systems

Keeping up with the pace of lifecycle marketing is hard when every email has to be built from scratch. That’s why we created the Verbose Email Design System (EDS), a modular, Figma-based toolkit that helps your team move faster, stay consistent, and collaborate more easily.

Strategic Roadmapping

When tackling complex challenges or new opportunities, getting started is often the hardest part. Our Strategic Roadmapping engagement helps you create a clear, actionable plan in just three weeks.

Lifecycle Therapy

Not sure where to start with lifecycle marketing? Lifecycle Therapy gives you direct access to a Verbose Co-Founder for a focused, pressure-free diagnostic—helping you uncover quick wins, clear next steps, and the right strategy for where you are now.

AI Decisioning

We help you layer AI into your tech stack like any smart migration—thoughtfully, strategically, and with the structure your team needs to test faster and scale with confidence.

Our Clients

Trusted by brands building world-class lifecycle programs.

“Partnering with Verbose completely transformed our retention strategy — their insights drove a 30% incremental increase in repeat sales within 3 months."

Julia Kim, VP of Marketing

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